In a rare move from the brand, Apple has intercepted the product images on its homepage to feature cameos from gaming characters, including some from the Apple Arcade service jumping on the Microinteractions & Minigames trend of web-designs of 2019.
Taking a step further and adding a touch of humour and playfulness, find mini-games are a resource used to make waiting times more pleasant for the user while the content is loading, to establish a close and entertaining connection with the user.
Apple’s website promotional photos might appear the same at first, but as soon as it loads, you’ll ge greeted with characters running out from behind Apple’s products and causing havoc at the scenes.
Sonic the Hedgehog zips around a MacBook Pro in a sports car, leaving behind race tracks, while LEGO Minifigures watch themselves on Apple TV.
Hoping to see more brands do this.